Brand Can Be a Multi Sensory Branding Experience / Why Modern Branding Needs More Than Just Visuals?

Duygu Küçer
8 Eyl
3 dakikada okunur

Your Brand Isn’t Just Seen. It’s Felt.

In an age where every scroll brings a new visual, standing out requires more than aesthetics.

To build a memorable and emotionally resonant brand, you need to create a multisensory experience one that appeals not just to the eye but to touch, sound, emotion, and even memory.

In this blog, we’ll explore:

Why design must evolve beyond visuals
How multisensory branding creates deeper engagement
Real examples of sensory branding in action
How CubiCreate builds full-sensory branding strategies

1. What Is a Multisensory Brand?

A multisensory brand is one that activates more than just visual recognition. It engages users through:

Visual identity (colors, typography, logo)
Touch (packaging texture, product material)
Sound (brand voice, music, notification tones)
Smell (in retail or product packaging)
Storytelling (emotional resonance through brand narrative)

Brands like Apple, Starbucks, and Aesop are known for their multisensory consistency. From the weight of their packaging to the ambient music in their stores, everything is designed to be felt.

2. Why Visual-Only Branding Is No Longer Enough

While clean logos and cohesive color palettes matter, today’s consumer — especially in Europe’s highly competitive design market expects more.

People remember how your brand made them feel, not just how it looked.

Neuromarketing studies show that brands engaging multiple senses increase emotional impact by up to 70%.

Problems with visual-only branding:

It gets lost in the noise of social media.
It lacks emotional connection.
It doesn’t stand out in physical spaces (retail, packaging, etc.).
It becomes forgettable.

3. The Science Behind Multisensory Branding

Human perception is deeply tied to sensory input. Here’s what each sense adds to branding:

Sense : Impact on Branding

Sight : Immediate recognition, perceived value.

Touch : Trust, luxury perception, tactile memory.

Sound : Brand personality, emotional tone.

Smell : Strong memory trigger (especially in retail, textiles, fashions, hotels.)

Emotion : Loyalty, brand love, long term connection.

Multisensory design isn’t just beautiful. It’s strategic.

4. How to Build a Multisensory Brand Strategy

Here’s a step-by-step approach we use at CubiCreate to build full sensory branding systems:

1. Define Your Brand’s Emotional Core

Start with emotion: What should people feel when they interact with you?

Trust? Curiosity? Luxury? Innovation?

2. Align Every Touchpoint

From your website and packaging to your email tone and in-store experienceevery element should tell the same story.

3. Design for Sight, Touch, and Sound

Use tactile-friendly packaging (matte, embossed, raw materials).
Integrate sound in digital experiences (subtle tones, motion branding).
Create cohesive visual systems with brand consistency.

4. Tell a Story That Can Be

Felt

Use storytelling to create emotional stickiness.

Case studies, founder stories, and user journeys all help anchor your brand in memory.

5. Sensory Branding in Practice: Examples from Top Brands

Brand Sensory Element Result

Aesop Tactile bottles, eatrhy scents Premium, groundedn identity

Bang & Olufsen Audio. quality, material texture High-end, immersive experience

Spotify Personalized soun UX Emotional ettachment via music.

Zara Matte hangtags, scent branding Fashion meets perception

CubiCreate Multi-layer packaging, Strong emotional

Clients localized tone recall and differentation

6. The CubiCreate Approach: Design You Can Feel

At CubiCreate, we design brands that aren’t just seen they’re experienced.

Whether you’re a startup looking to define your identity, or an established brand ready for transformation, we bring strategic creativity to every sensory detail.

We combine: